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NI WAYAN ASTARI

Experience

Experience

Real, current experience — performance marketing, digital projects, and the systems work in between.

PT Eka Grafis Bali

Assistant Operational

June 2024 - Present

  • Ensure seamless office operations by managing the scheduling and maintenance of company vehicles to support daily business activities.
  • Act as an operational partner to the Operational Manager by providing proactive support and taking ownership of tasks beyond managerial scope to maintain workflow continuity.
  • Provide critical IT and software support for the Engineering team, solving system-related issues that are beyond hardware and electrical scope.
  • Monitor, update, and manage the validity of company SIM cards and internet subscriptions to guarantee uninterrupted operational connectivity.
  • Troubleshoot system software problems in company outlets, identify root causes, and provide effective, timely solutions to minimize downtime.
  • Perform accurate and efficient product data entry into the sales system to support real-time inventory and transaction management.
  • Lead employee training for newly implemented systems, ensuring smooth onboarding, system understanding, and operational adaptability.
  • Innovate and develop automated HR tools, including payroll calculators and custom Excel-based solutions, utilizing programming skills to simplify and improve operational workflows across departments.

Social Media Specialist & Digital Marketer

April 2022 - Present

  • Planned, executed, and optimized digital advertising campaigns across Google Ads, Meta Ads, and Shopee Ads to support brand visibility, lead generation, and sales growth.
  • Planned and executed multi-channel social media campaigns to increase brand visibility and support customer acquisition across digital platforms.
  • Wrote compelling captions and content scripts aligned with each brand’s voice and messaging guidelines to strengthen brand identity and audience engagement.
  • Managed and maintained a structured content calendar, ensuring consistent publishing across multiple platforms.
  • Scheduled and monitored content distribution using social media management tools to maintain posting consistency and workflow efficiency such as Meta Business Suite, Youtube Studio and Tiktok Studio.
  • Conducted content research and trend analysis to propose new ideas, improve performance, and keep content aligned with current digital trends.
  • Collaborated closely with design, sales teams, and stakeholders to adapt content strategies based on campaign objectives.
  • Monitored content performance through data-driven reporting and analytics to support strategic decision-making and campaign optimization.
  • Supported audience engagement by assisting with comment and direct message interactions while maintaining consistent brand tone and communication style.

Human Resources Assistant

April 2022 - Oktober 2024

  • Supported recruitment processes, including job posting, candidate screening, and interview coordination.
  • Managed and organized employee data and company documents using Microsoft Office tools.
  • Performed general administrative duties, showcasing attention to detail and time management.
  • Gained valuable experience in professional communication and office coordination.

Skills

ManagementMicrosoft OfficeCommunicationCoordinationRecruitmentAdministrative SupportDigital MarketingSocial Media ManagementContent CreationAdvertising CampaignsData AnalysisProblem-SolvingWorkflow OptimizationIT SupportSoftware TroubleshootingSystem AutomationProgramming

Exp Digital Solution

Digital Marketer & Ads Specialist

Juny 2026 - Present

  • Planned, executed, and optimized digital advertising campaigns across Google Ads, Meta Ads to support brand visibility, lead generation, and sales growth.
  • Planned and executed multi-channel social media campaigns to increase brand visibility and support customer acquisition across digital platforms.
  • Wrote compelling captions and content scripts aligned with each brand’s voice and messaging guidelines to strengthen brand identity and audience engagement.
  • Managed and maintained a structured content calendar, ensuring consistent publishing across multiple platforms.
  • Scheduled and monitored content distribution using social media management tools to maintain posting consistency and workflow efficiency such as Meta Business Suite, Youtube Studio and Tiktok Studio.
  • Conducted content research and trend analysis to propose new ideas, improve performance, and keep content aligned with current digital trends.
  • Monitored content performance through data-driven reporting and analytics to support strategic decision-making and campaign optimization.
  • Supported audience engagement by assisting with comment and direct message interactions while maintaining consistent brand tone and communication style.

Skills

Digital MarketingAdvertising CampaignsMarketing StrategyCreative DirectionCopywritingCollaborationCommunicationProject ManagementMeta Ads

COREnglish

Marketing and Ads Specialist | Freelance Associate

Desember 2025 - April 2026

  • Developed digital campaign strategies to increase product awareness and drive conversions.
  • Created advertising concepts, including creative direction and ad copy for digital campaigns.
  • Collaborated with internal teams to align and communicate the product value proposition within marketing campaigns.

Skills

Digital MarketingAdvertising CampaignsMarketing StrategyCreative DirectionCopywritingCollaborationCommunicationProject ManagementMeta Ads