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Social Media ROI Calculator
Enter the value generated and your total cost to calculate social media ROI.
Social media ROI
166.67%
(Value generated − total cost) ÷ total cost. Include content production and labor time, not just ad spend, for an honest number.
How to use it
- 01Enter the value generated (revenue or an estimated value).
- 02Enter total cost, including ad spend and content/labor.
- 03Read your ROI.
Is my file uploaded?
This calculator doesn't need a file — it's pure math done locally in your browser.
FAQ
- What counts as "value generated"?
- Ideally attributed revenue, but for brand or engagement-focused campaigns, an estimated value (e.g. based on typical customer value from similar leads) is a reasonable substitute — just be transparent that it's an estimate.
- Why include content/labor cost, not just ad spend?
- Ad spend alone understates the real cost of a campaign — production time, creator fees, and management hours are real costs that affect whether it was actually worth it.
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Built by Ni Wayan Astari — Performance Marketer with a strong interest in data and technology. See more free tools or selected work.