Google Ads · 2026
E-commerce Sales Campaign — Google Ads
E-commerce Business — Anonymized
Results — 3 months
- Total Spend
- Rp 4.350.000
- Purchases / Sales
- 224.41
- Conv. Value
- Rp 75.300.000
- ROAS
- 17.3x
Avg. cost per conversion: Rp 19.384
Apr 2026
Jun 2026
Jul 2026
Background
An anonymized e-commerce business running Google Ads to generate online sales. The campaign performance was evaluated across April, June, and July 2026 based on Google Ads reported conversions, advertising spend, and conversion value.
Objective
Drive measurable e-commerce sales while maintaining efficient advertising spend and improving the value generated from Google Ads traffic.
Strategy
The campaign focused on generating purchase-related conversions and maximizing the commercial value attributed to Google Ads. Performance was monitored through spend, conversions, and conversion value, with monthly performance used as the basis for evaluating efficiency and scaling opportunities.
Campaign Setup
Google Ads e-commerce campaign setup. The available performance screenshots confirm purchase/sales conversion tracking and conversion value reporting. Specific campaign types, bidding strategy, product grouping, audience targeting, and campaign structure are not documented in the available screenshots and should be added only when confirmed.
Tracking
Performance was evaluated using Google Ads metrics including Conversions, Cost, Purchases/Sales, and Conversion Value. The screenshots show Purchases/Sales matching the reported conversion count for each period. The exact underlying tracking stack (such as GA4, Google Ads tag, Merchant Center, or other integrations) is not confirmed from the available screenshots.
Optimization
Monthly performance was monitored to identify changes in conversion volume, advertising spend, and conversion value. The available data shows a significant improvement in July, when additional spend was accompanied by substantially higher conversion value. Specific bid, budget, feed, targeting, or exclusion changes are not stated in the available screenshots and should not be assumed.
Learnings
The strongest result came in July 2026. Compared with June, advertising spend increased from Rp1.24M to Rp1.96M (+58.1%), while reported conversions increased from 50.98 to 103.83 (+103.7%). Conversion value increased from Rp14.6M to Rp43M (+194.5%). As a result, calculated ROAS improved from 11.77x in June to 21.94x in July. This indicates that the July period generated substantially more conversion value relative to advertising spend. Further optimization should focus on understanding which products, queries, audiences, or campaign segments contributed to this improvement.