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Break-Even ROAS Calculator
Enter your revenue and cost of goods per sale to find your break-even ROAS.
Break-even ROAS
2.50x
The minimum ROAS needed just to cover cost of goods — anything above this is genuinely profitable, before other overhead.
Gross margin
40.00%
How to use it
- 01Enter revenue per sale.
- 02Enter cost of goods per sale.
- 03Read your break-even ROAS and gross margin.
Is my file uploaded?
This calculator doesn't need a file — it's pure math done locally in your browser.
FAQ
- Does this include ad spend in the cost?
- No — this calculates the break-even point purely on cost of goods. Any ROAS above this figure means you're covering COGS; you'll want more margin than that to also cover ad spend and other overhead profitably.
- Why does a lower margin mean a higher break-even ROAS?
- With thinner margins, each sale contributes less profit, so you need a higher return multiple on ad spend just to cover the cost of what you sold.
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Built by Ni Wayan Astari — Performance Marketer with a strong interest in data and technology. See more free tools or selected work.