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Performance Marketing Tools

Every metric calculator a performance marketer reaches for daily — pick one below.

Calculate return on ad spend from revenue and spend.

Calculate return on investment from revenue and cost.

Calculate cost per click from spend and clicks.

Calculate cost per 1,000 impressions.

Calculate click-through rate from clicks and impressions.

Calculate cost per lead from spend and leads.

Calculate cost per acquisition from spend and conversions.

Calculate conversion rate from conversions and clicks.

Find the minimum ROAS needed to cover cost of goods.

Work out the budget needed to hit a target number of conversions.