What is CPM used for?

It's most relevant for awareness campaigns, where the goal is reach and visibility rather than clicks or conversions.

How does CPM relate to CPC?

CPM is cost per exposure; CPC is cost per click. A campaign can have a low CPM but high CPC if few people click relative to how many see it.

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Enter total spend and total impressions to calculate your CPM instantly.

Total spend (Rp)

Total impressions

CPM (cost per 1,000 impressions)

Rp 7.500

This calculator doesn't need a file — it's pure math done locally in your browser.

What is CPM used for?: It's most relevant for awareness campaigns, where the goal is reach and visibility rather than clicks or conversions.
How does CPM relate to CPC?: CPM is cost per exposure; CPC is cost per click. A campaign can have a low CPM but high CPC if few people click relative to how many see it.

Built by Ni Wayan Astari — Performance Marketer with a strong interest in data and technology. See more free tools or selected work.