Performance Marketing · Free · No account required
ROI Calculator
Enter revenue and cost to calculate your ROI instantly.
ROI
200.00%
(Revenue − Cost) ÷ Cost. Above 0% means profitable.
How to use it
- 01Enter total revenue or return.
- 02Enter total cost or investment.
- 03Read your ROI.
Is my file uploaded?
This calculator doesn't need a file — it's pure math done locally in your browser.
FAQ
- How is ROI different from ROAS?
- ROI accounts for cost against profit ((Revenue − Cost) ÷ Cost), while ROAS is a simple revenue-to-spend ratio. ROI tells you the actual return; ROAS tells you the top-line multiple.
- Should I include all costs, not just ad spend?
- For an honest ROI figure, yes — include production, labor, and platform fees where relevant, not just media spend.
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Built by Ni Wayan Astari — Performance Marketer with a strong interest in data and technology. See more free tools or selected work.