Performance Marketing · Free · No account required
CTR Calculator
Enter clicks and impressions to calculate your CTR instantly.
CTR (click-through rate)
1.00%
How to use it
- 01Enter total clicks.
- 02Enter total impressions.
- 03Read your CTR.
Is my file uploaded?
This calculator doesn't need a file — it's pure math done locally in your browser.
FAQ
- What's a good CTR?
- It varies enormously by platform, placement, and industry — search ads typically see higher CTR than display. Compare against your own account's history rather than a universal benchmark.
- Does a high CTR guarantee good results?
- No — CTR measures interest, not outcome. Pair it with conversion rate and CPA to see if that traffic is actually valuable.
More Performance Marketing Tools
Built by Ni Wayan Astari — Performance Marketer with a strong interest in data and technology. See more free tools or selected work.